CUA Fall 2018 Brand Awareness Campaign
Deliverables: TV/Video, Outdoor, Print, Digital
Building on the success of our green door brand campaign, we created this campaign speaking with real CUA members to raise awareness and recognition of Personal and Business banking services. The campaign was extremely successful, increasing traffic to CUA’s No Down Payment Mortgage webpage by 1,461% compared to the 2017 Fall Program, and CUA Membership Application page visits by 273%. It also received an Achievement in Marketing Excellence (AIME) Award from the Canadian Credit Union Association.
Copywriter: Sophie Hebert
Art Director: Jill Johnston
Production: Accomplice Supply Content Co.
Photographer: Aaron McKenzie Fraser
